ONE by CA Immo

Description

The mixed-use, high-rise ONE is being built between the banking district, trade fair and Europaviertel. The concise name developed communicates both a claim to leadership and community »We are ONE«. The ONE GOOD IDEA manifesto reverses the usual perspective of product-customer and thus focuses on the needs of future users. In the visual design of the ONE, language, content and form merge – they become one.

Statement of the jury

Unusual values characterise the concept of the new high-rise ONE in Frankfurt am Main. The name stands for uniqueness, but also community in the meaning of WE ARE ONE. Unusually for the industry, the manifesto ONE GOOD IDEA puts the needs of future users at the centre. Language, content and form constitute an outstanding meaningful design.