AI-unterstützte Fotoproduktion für den E-Commerce
Winner
Excellent Communications Design
AI in Communications Design

Details
The Wiethe Content agency has developed an AI-supported method for digital product visualisation in e-commerce that allows images and sceneries to be generated entirely using AI. This involves training an AI model with photos until the AI is able to create flexible images independently of the original photos, poses or angles. The use of this technology for content production significantly optimises efficiency and quality assurance, perfectly complements classic product photography on the PDP and opens up new possibilities for marketing.