AI-unterstützte Fotoproduktion für den E-Commerce
Winner
Excellent Communications Design
AI in Communications Design
Details
The Wiethe Content agency has developed an AI-supported method for digital product visualisation in e-commerce that allows images and sceneries to be generated entirely using AI. This involves training an AI model with photos until the AI is able to create flexible images independently of the original photos, poses or angles. The use of this technology for content production significantly optimises efficiency and quality assurance, perfectly complements classic product photography on the PDP and opens up new possibilities for marketing.
The Jury‘s Statement
The powerful fusion of AI-based image generation and distinctive brand aesthetics is impressively demonstrated by »AI-unterstützte Fotoproduktion für den E-Commerce«. The flexible staging of products and precise adaptation to diverse requirements are particularly compelling. With its harmonious balance of efficiency, visual quality and creative freedom, this solution sets a striking benchmark for the application of artificial intelligence in communications design.
