Nissan Deutschland Winterkomplettrad-Kampagne 2024
Winner
Excellent Communications Design
AI in Communications Design
Details
Advertising for winter wheels seems stuck in the snow – the competition communicates almost identically. Our springboard: we execute the new brand strategy of Nissan, "Defy Ordinary," and present "ordinary" products like Winter Complete Wheels (WCW) in a "convincingly different" way. With the campaign "Write your Happy End" we develop a Manga world with AI, where heroine Mia defeats the villains of winter thanks to WCW. Flexible storytelling and a distinctive design framework set us apart from the competition and are effective in both B2B and B2C with increased template downloads, doubled website traffic, and tripled Instagram engagement.
The Jury‘s Statement
A powerful visual language that reinterprets familiar products and infuses them with emotional depth. The »Nissan Deutschland Winterkomplettrad-Kampagne 2024« stands out with concise storytelling, a consistent, distinctive design framework and a bold use of AI. Especially impressive is the confident interplay of brand strategy and interactive design, exemplifying the outstanding level of excellence set by the awarded projects.
