Nissan Deutschland Winterkomplettrad-Kampagne 2024

Advertising for winter wheels seems stuck in the snow – the competition communicates almost identically. Our springboard: we execute the new brand strategy of Nissan, "Defy Ordinary," and present "ordinary" products like Winter Complete Wheels (WCW) in a "convincingly different" way. With the campaign "Write your Happy End" we develop a Manga world with AI, where heroine Mia defeats the villains of winter thanks to WCW. Flexible storytelling and a distinctive design framework set us apart from the competition and are effective in both B2B and B2C with increased template downloads, doubled website traffic, and tripled Instagram engagement.