in situ: Refik Anadol
Winner
Excellent Communications Design
AI in Communications Design
Details
in situ: Refik Anadol presents Living Architecture: Gehry, a groundbreaking audiovisual installation that reimagines Frank Gehry’s architectural legacy through artificial intelligence (AI) and generative art. At the heart of the project is the custom-built AI model, Large Architecture Model (LAM), developed by Refik Anadol Studio. The model is based on advanced technology and has been trained for months on a vast archive of open-access imagery and sketches from Gehry's archive to transform his architectural language into an ever-changing artwork.
The Jury‘s Statement
The consistent fusion of technology, aesthetics, and architectural heritage is impressively achieved by »in situ: Refik Anadol«. The installation transforms Frank Gehry’s work into a fascinating and continuously evolving experience, convincing both in concept and design. Especially noteworthy is the charismatic translation of complex data into an emotional, visually striking language. Distinctive and powerful, this project sets an outstanding benchmark.
