Mercedes-Benz Brand Center Dubai
Winner
Excellent Architecture
Architecture
Details
The ambition was, to reinvent the traditional Autohaus. The Mercedes-Benz Brand Center Dubai has its own curator to activate the space. The location, in close proximity to the design district D3 in Dubai, is used as a brand touchpoint for sales as well as for brand indulgence. The minimal aesthetic creates a serene backdrop for this cultural platform, morphing exhibition, seminar, entertainment, art, and science into one cohesive space and is served by an elegant AMG Kaffeehaus.
The Jury‘s Statement
The Autohaus 2.0 in Dubai creates a unique space that harmoniously combines sales and cultural experiences. The minimalist aesthetic offers a serene platform linking art, science, and entertainment, supported by a stylish AMG café. The curated space thus becomes a vibrant brand touchpoint.
