ATRESMEDIA | LASEXTA REBRANDING

laSexta is a key player in Spanish media known to experiment with audience engagement. Letting go of our beloved branding was challenging, so we created a refreshed version by reimagining the logo. The new design features one green tone with six shapes, reflecting the character of a channel that offers a wide variety of programs. This polymorphic logo acts as a transition, guide, and stimulus, navigating viewers through content while expressing laSexta’s freedom and fun across all platforms.