ATRESMEDIA | LASEXTA REBRANDING
Winner
Excellent Communications Design
Audiovisual
Details
laSexta is a key player in Spanish media known to experiment with audience engagement. Letting go of our beloved branding was challenging, so we created a refreshed version by reimagining the logo. The new design features one green tone with six shapes, reflecting the character of a channel that offers a wide variety of programs. This polymorphic logo acts as a transition, guide, and stimulus, navigating viewers through content while expressing laSexta’s freedom and fun across all platforms.
The Jury‘s Statement
A polymorphic, powerful visual identity with a striking green tone impressively stages »ATRESMEDIA | LASEXTA REBRANDING«. The six geometric elements reflect the diversity of programming and give the broadcaster a distinctly identity-shaping presence. Especially compelling is how the logo acts as a visual guide across all platforms, creating orientation, dynamism, and a sense of joy – a Gold-level achievement of the highest standard.
