E-Rezept? Apotheke!
Gold
Excellent Communications Design
Audiovisual
Credits
Company / Customer
Details
The clips of the campaign “Electronic prescription? Pharmacy!” (ABDA) tell the stories of the protagonists Inge, Ferdinand and Matilda as they hand in their electronic prescriptions in the local pharmacy. They show the different worlds the patients live in, their needs and expectations - and how the local pharmacy meets them easily with a happy ending. The artful, witty clips are inspired by Wes Anderson’s style. Their funny storytelling and quirky characters generate a high level of attention.
The Jury‘s Statement
The entertaining and artfully designed commercials of "E-Rezept? Apotheke" (ABDA) tell the stories of Inge, Ferdinand and Matilda, inspired by the style of director Wes Anderson. Well thought-out, with quirky characters and whimsical humour, they draw attention to the diverse needs and health experiences of patients. A successful combination of appealing style, strong protagonists and humorous storytelling that brings the challenges of the healthcare industry closer in a playful way.
