Gero - Eine Reise in die Toskana des Nordens
Winner
Excellent Communications Design
Audiovisual
Details
When the Italian Gero hears about the “Tuscany of the North,” he can hardly believe it: Another Tuscany? Right in the middle of Germany? Without hesitation, he embarks on a journey… In collaboration with the Naumburg-based design agency Kollektiv Design, this extraordinary corporate film was created on behalf of the Burgenlandkreis (Saxony-Anhalt). Using emotional storytelling, a coherent storyline and innovative visual design, the film highlights the region’s tourism, economic, and cultural aspects. Within a short time, the trailer reached over 100,000 views on Instagram. Today the film itself has over 65,000 views on YouTube.
The Jury‘s Statement
This image film captivates with its engaging narrative and innovative visual design, effectively conveying the beauty and diversity of a lesser-known region. »Gero - A Journey to the Tuscany of the North« combines emotional storytelling with a strong focus on tourism and cultural aspects, successfully capturing and sustaining the viewers' interest.
