TVMONACO
Gold
Excellent Communications Design
Audiovisual
Details
TVMonaco showcases the news, sports, and lifestyle of the Principality, placing the protection of the environment at its core. The logo and the visual identity were designed to be compatible with all screens. The rhombus, a symbol taken from Monaco’s coat of arms, allows a multitude of animations and evokes the richness of a channel with a different outlook on the world. This is also conveyed by the brand’s tagline: TVMonaco, Regardez, ça n’a rien à voir!
The Jury‘s Statement
The branding of “TVMONACO” shows a successful combination of traditional elements with modern design and offers a high degree of flexibility in the audiovisual area. The use of the distinctive rhombus from the Monagean coat of arms as a design element enables dynamic transitions and creates visual coherence across different touchpoints. As a result, the branding is effective both on screens and in merchandising and ensures a high level of recognition.
