Prinzen Rolle. Die Rolle Deines Lebens / TV Spot
Winner
Excellent Communications Design
Audiovisual
Details
Even for a traditional brand like Prinzen Rolle, there comes a time when things cannot go on as usual. So the task was clear. Stop the strong downward trend and give the brand-new relevance. Our strategic approach: present Prinzen Rolle as what it is and always has been - the reliable companion for everyday challenges. And not just for a moment, but for a lifetime. Therefore, the new brand claim: Prinzen Rolle. Die Rolle deines Lebens.
The Jury‘s Statement
With its modern aesthetics, the spot positions the Prinzen Rolle brand in the here and now. The warmth emanating from the emotional images creates a pleasant feeling that connects with the brand across generations. The claim "The role of your life." is appealingly catchy and stays in the memory.
