Winter im Wandel

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Company / Customer

Details

Athletes are increasingly asked to comment on sustainability in skiing. To support them, Swiss Ski produced a short two-minute explainer video as part of an internal briefing, highlighting key sustainability projects in Swiss ski resorts. The video was shared primarily via WhatsApp, targeting young athletes up to their early thirties. A vertical format was chosen to align with mobile usage habits and ensure a direct, everyday connection with the audience.