Personalized Cockpit

The project idea “Personalized Cockpit” aims to make the driving experience more emotional and individual through a highly customizable display environment. At its core are innovative technologies such as a power-saving Color E Ink Decor Display and a curved 47.8" pillar-to-pillar LCD with matrix backlight. Complemented by a 14" touch display, this creates a visual platform for personal content and themes. The cockpit becomes a creative canvas that strengthens brand loyalty and opens up new experiential worlds – a forward-looking step toward next-gen personalization.