Firmenrepräsentation in Buchform
Winner
Excellent Communications Design
Books and Calendars
Details
How do you convince existing customers and arouse the interest of new customers? With a prestigious book! A gift that gives pleasure, an impressive statement, a business card with a lasting effect. The target groups are architects and planners in Germany and Europe. The family business Graf Werkstätte für Innenausbau GmbH is an international hotel interior designer. There were 3 occasions for the book: 1) the two sons of the company founder joining the management, 2) the company's upcoming 70th anniversary, 3) significant expansion investments at the site. The book was preceded by a comprehensive relaunch of the corporate design.
The Jury‘s Statement
An impressive synthesis of corporate history and forward-looking vision defines »Firmenrepräsentation in Buchform«. The clarity of the design underscores the company's values and relies on aesthetic, harmonious imagery. Particularly compelling is the concise execution as a strategically conceived statement that fosters identity, conveys appreciation, and leaves a lasting impression as a distinctive gift for architects and planners.
