Future Begins with O2

Winner
Excellent Communications Design
Books and Calendars

Credits

Company / Customer
Designer

Details

Science education in Korea is changing quickly, requiring students to see science not just as knowledge but as experiences tied to real life. By meeting this need, O2 has become Korea’s leading science textbook series (26 million copies sold). Vivid cover designs express the value of “Living Science,” while QR codes let readers turn static covers into moving images. The integrated “O2 Lab” app features virtual experiments for students. Through these features, O2 transcends textbooks to serve as a gateway for future generations to experience and explore science, offering a new direction for science learning.

The Jury‘s Statement

A moving cover, brought to life by scanning a QR code, gives »Future Begins with O2« a distinctive, contemporary character. The clear, confident design reflects the dynamism of scientific discovery and invites students to engage actively. The compelling interplay of print, digital content, and experimental features sets a powerful benchmark for future-oriented learning media, meeting the highest standards of design and relevance.