Floyd - The first five years
Gold
Excellent Communications Design
Books and Calendars
Details
Floyd, known for its colourful trolleys with skateboard wheels, has built a loyal following through a visual language mixing Tarantino-style irony, 70s nostalgia, and pop culture. The 200-page image book blends campaign archive, moodboard, and brand philosophy—infused with references to 70s art, design, and youth culture. Each chapter features its own typographic tone through custom font pairings. A real half skateboard wheel replaces the “O” on the cover—both a playful twist and a bold statement of Floyd’s ambition to create something truly distinctive.
The Jury‘s Statement
Distinct character and an iconic visual language define »Floyd - The first five years«. Every page impresses with bold typeface combinations, strategically chosen references and concise design. The consistently thoughtful materiality, the exceptional cover detail and the harmonious interplay of archive and brand philosophy give the book lasting relevance. An inspiring example of expressive brand communication in print, remarkable on every level.
