Floyd - The first five years

Floyd, known for its colourful trolleys with skateboard wheels, has built a loyal following through a visual language mixing Tarantino-style irony, 70s nostalgia, and pop culture. The 200-page image book blends campaign archive, moodboard, and brand philosophy—infused with references to 70s art, design, and youth culture. Each chapter features its own typographic tone through custom font pairings. A real half skateboard wheel replaces the “O” on the cover—both a playful twist and a bold statement of Floyd’s ambition to create something truly distinctive.