Handelskraft Trendbuch
Winner
Excellent Communications Design
Books and Calendars
Details
The Handelskraft Trend Book 2025 »High Five« is more than just a specialist publication – it's a visual experience that provides clarity and makes digital topics tangible. The design concept combines clarity, structure and emotion: typography, colour schemes and illustrations guide readers through complex content, create recognition value and enhance understanding. Infographics and visual markers simplify navigation and invite deeper exploration. Every two-page spread is thoughtfully designed – with the goal of not just conveying content but making it an experience. This turns the Trend Book into a lasting source of inspiration.
The Jury‘s Statement
The confident interplay of clarity and emotionality defines the »Handelskraft Trendbuch«. Striking typography, harmonious color palettes, and expressive illustrations guide readers purposefully and provide orientation. Each page impresses with strategically placed infographics and visual markers. The consistent design turns this work into a remarkable example of sustainable, meaningful book design with enduring impact.
