Aerodata Brand
Winner
Excellent Communications Design
Brand Identity
Details
The Aerodata Group is represented worldwide in the specialised aviation sector. To ensure global safety and security on land, sea and in the air, we set new standards through innovative solutions and technologies. The basic understanding of Aerodata AG reflects the way we work in our new brand and picks up on our core strategic themes. It embodies our vision and mission and ensures a clear overall image both internally and externally. This is why we deliberately focus on people in our imagery, graphically represented by a crosshair: it is reflected in each of our four specialist areas and creates emotionality and authenticity.
The Jury‘s Statement
The brand relaunch impressively demonstrates how strategic core themes can be integrated into a striking visual identity. The consistent focus on humans as the central element creates an emotional connection and embodies the vision of the Aerodata group in all its facets. »Aerodata Brand« showcases how communication can be both functional and emotional.
