Boehringer Ingelheim
Winner
Excellent Communications Design
Brand Identity
Details
Boehringer Ingelheim researches and develops groundbreaking treatment options for unmet medical needs in humans and animals. Despite its market leadership, the brand has remained relatively unknown globally. This transformation's challenge was clearly defining, differentiating, and making Boehringer's role more tangible to all target groups. The revamped brand carries the company's long tradition and values into a modern, flexible identity – without changing the logo.
The Jury‘s Statement
The rebranding translates complex corporate values into a concise visual identity with a fresh and modern look. This redesign creates clarity and recognisability by harmoniously combining tradition and modernity. "Boehringer Ingelheim" succeeds in sharpening its positioning and making it recognisable in a differentiated way.
