Brand Relaunch GFOS
Winner
Excellent Communications Design
Brand Identity
Details
GFOS is an international software company that plays a key role in significantly shaping and reshaping the digital working world of tomorrow. Our mission: to rebrand the brand to reflect this vision. From a fundamental redesign of the logo to the use of digital dots as flexible design elements, to the creative consolidation of all product lines under the new umbrella brand, we gave it a complete makeover. The result is an effective and highly flexible design system, which can be used cross-media both online and offline thanks to the new adaptive CI.
The Jury‘s Statement
Thanks to the skilful combination of adaptive design elements and a clear visual line, the brand relaunch succeeds in highlighting the progressive vision of a digital software company. The new image supports both cross-media communication and the recognisability of the "GFOS" brand in an impressive way.
