Channel A
Winner
Excellent Communications Design
Brand Identity
Details
Channel A, a private television broadcaster and content provider in South Korea, launched in 2011 with the slogan "A Canvas that holds Your Dreams." Over the past decade, it has nurtured numerous successful IPs, embodying values of quality, fairness, and trust. In the face of challenges such as increased competition from OTT platforms, Channel A recognized the need for transformation. This project aimed to redefine its brand identity to better resonate with both viewers and internal members, reinforcing the brand's presence and ensuring the quality of the content provided.
The Jury‘s Statement
The brand identity renewal for »Channel A« has impressively demonstrated how a clear and consistent brand presence can be established, engaging both internal stakeholders and the audience. By skillfully integrating values such as quality and trust, a connection is created among participants, enhancing the individual experience of the content.
