Dailyshot - Turning Alcohol Consumption into the Act of Lifestyle
Winner
Excellent Communications Design
Brand Identity
Details
Specializing in liquor and spirits, Dailyshot grew rapidly during the pandemic and topped the rank in the smart order commerce sector. With the endemic, BAT set tasks to reboot Dailyshot as a leading O2O platform and streamline overall customer experience. With the concept around "sense of freedom throughout everyday life," BAT established the identity to evolve Dailyshot into a brand for consuming alcohol in the realm of culture, as well as delicacy. Since the project, Dailyshot continues to grow as an unparalleled leader and plays its part in the growth of mature and responsible drinking culture.
The Jury‘s Statement
The brand identity and rebranding of this app have created a clear and appealing solution that integrates the cultural enjoyment of alcohol into everyday life. »Dailyshot - Turning Alcohol Consumption into the Act of Lifestyle« promotes a responsible drinking culture through a modern, stylish design that convinces both aesthetically and functionally.
