Discover Airlines
Winner
Excellent Communications Design
Brand Identity
Details
Eurowings Discover becomes Discover Airlines. As an independent brand, Lufthansa Group's young leisure airline now flies millions of passengers into the best time of the year. The rebranding in September 2023 allows Discover Airlines to be experienced along the entire customer journey in a new look. This strengthens our position as a quality airline with a high level of expertise, approachability and, above all, lots of joy.
The Jury‘s Statement
With its new branding, the holiday airline presents itself as a modern, independent brand that has a uniform and inviting appearance along the entire customer journey and conveys a high degree of emotionality. This redesign emphasises the connection between expertise and holiday enjoyment and strengthens the trust of passengers.
