Hyand
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Design
Details
The merger of the two companies MT and God creates the new German software developer Hyand. In addition to the vision and mission, a brand identity was created to reinforce the claim to expertise leadership and innovative spirit. This claim is also reflected in the new name Hyand. It is derived from the English term ‘High End’ and the suffix ‘and/plus’. With its new name and brand identity, Hyand wants to show that it is a company that exceeds expectations with its services.
The Jury‘s Statement
The new brand identity of a German software developer combines leadership in competence and a passion for innovation. The name "Hyand" effectively reflects these aspirations, communicating the company's high standards and forward-looking orientation. The branding impresses with a clear and memorable message that visualizes the company merger in a remarkable way.
