ISEK Stadt Oldenburg
Winner
Excellent Communications Design
Brand Identity
Details
In the field of urban planning, the focus is often on technical, abstract topics. Brand development for urban planning creates the opportunity to make ideas and visions visible. The urban development = brand perspective makes it possible to make core values and goals of a contemporary city comprehensible. Branding is an important tool for making seeing, understanding, acting and designing visible as instruments of urban development and for positioning content in an urban context. The ISEK brand is as diverse as its content. It shows the change, progress and necessary sustainability in the age of a new city.
The Jury‘s Statement
Branding in the area of "urban planning, future, sustainability" uses visual and content-related means to make the complex transformation of urban living spaces understandable and tangible. The branding for "ISEK Stadt Oldenburg" emphasises the connection between progress and sustainability in a modern city through its diverse approaches.
