KOLON MALL
Winner
Excellent Communications Design
Brand Identity
Details
Kolon Mall's concept, “Perspective Expander,” represents an understanding of our customers’ life experiences and our expertise and commitment to be at the forefront of fashion. Our brand logo represents a platform where “ALL comes together for the expansion (OLO) of possibilities” .The Expanded O, formed by two overlapping O's, symbolizes the expansion of possibilities and convergence of experiences, emphasizing Kolon Mall's engagement in expanding customers' lifestyle perspectives.
The Jury‘s Statement
The renewal of the brand identity demonstrates an impressive blend of fashion expertise and a holistic life perspective. The design concept creates a platform that emphasizes and enriches individual taste. »KOLON MALL« impresses with clear structures and a modern design language, offering customers a new dimension of experience.
