LadeHero
Winner
Excellent Communications Design
Brand Identity
Details
The objective is to make the "enthusiasm for e-mobility" tangible. It aims to credibly embody the brand values both online and offline. "There is no need for sacrifice to be reasonable" – LadeHero reduces entry barriers and positions itself as a pioneer for the mobility of tomorrow with a strong mindset. The overall concept follows the #electricdrivestyle on all levels – because we are allowed to be beautiful, intelligent, and fast. Recently, the first LadeHero Boutique Store opened in Stuttgart, offering personal consultations and a new shopping experience in the industry.
The Jury‘s Statement
The brand identity impresses with its clear and inviting presentation of electric mobility as part of the modern lifestyle. With a coherent overall image, "LadeHero" creates a connection between digital and physical presence that is forward-looking and user-friendly.
