Leuchtgaswerk Nº1®
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Details
New living space was created in the former gasworks in Nauen near Berlin. Town gas used to be produced in the industrial monument for street lighting. A logo and an interdisciplinary design concept were developed for the brand Leuchtgaswerk Nº1®. The basis of the concept is the theme of light. Bold colours and reduced illustrations can be found in print and the interiors. Brochures, a website, corridor designs and illuminated signs for the facades were designed on the basis of the concept. The graphic and interior design shapes the visual identity of the entire area and corresponds to the character of this branded property.
The Jury‘s Statement
By successfully merging historical roots with modern design, a strong visual identity is created. The consistent use of the light theme and the harmonious integration of bold colors and simplified illustrations give the brand »Leuchtgaswerk Nº1®« an outstanding recognizability.
