Logo Design of Sports Culture Development Center of the General Administration of Sport of China
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Sports Culture Development Center of the General Administration of Sport of China
Design
Bigger Design Creative Agency 北京大点文化创意有限公司
Details
<p>The Sports Culture Development Center of the General Administration of Sport of China carries the dual mission of inheriting and innovating Chinese sports culture. We think about the relationship between sports and culture with the philosophy of Tai Chi - connecting and coexisting. The logo is inspired by the first letter "C" of "CHINA", "SPORTS" and "CULTURE", interweaving the two "C" shaped patterns into an "S" shape, integrating the visual identity, showcasing the competitive vitality of sports, and the inclusive mind of culture. Interpret the inheritance and innovation of sports culture with a new visual language.</p>
The Jury‘s Statement
<p>The brand identity of the "Sports Culture Development Centre of the General Administration of Sport of China" skilfully combines the essence of sport and culture through an innovative visual language. By interweaving the letters 'C' and 'S', the dynamic vitality of sport and the integrative spirit of culture are presented in a visually convincing way.</p>
