Marken Relaunch
Winner
Excellent Communications Design
Brand Identity
Details
Bold and international: Kitzbühel's new corporate design is reminiscent of a fashion brand and marks a paradigm shift in the brand identity of a destination brand. Kitzbühel is the first destination ever to move away from the depiction of natural beauty and natural elements in favour of a stylistic artificial design. The new visual style with eye-catching, futuristic imagery is not only innovative, but also clearly marks Kitzbühel's pioneering role in destination marketing.
The Jury‘s Statement
The new brand identity for "Kitzbühel Tourismus" surprises with its bold move to abandon traditional visual elements in favour of a futuristic and stylised design. This innovative approach raises the identity of the destination brand to a new level and emphasises its pioneering role in an international context.
