Markenfamilie „die traditionellen Feste und Märkte Münchens“
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Design
Details
Three outstanding festivals form a unique brand family. The Oktoberfest Munich served as the starting point and beacon for the creation of a shared brand family representing Munich's traditional festivals and markets. In addition to the world's largest folk festival, the Auer Dult and the Christkindlmarkt Munich were also incorporated into a common brand home. Concise pictorial symbols, a specially designed typeface, and a modular design system create distinctive brand experiences in Munich.
The Jury‘s Statement
The brand identity unites “Munich's traditional festivals and markets” under a coherent visual concept, creating a consistent brand experience. The cultural diversity of Munich is emphasized through concise imagery and a specially developed font.A modular design system enables flexible applications and ensures recognition.
