MEHR AMPERE
Winner
Excellent Communications Design
Brand Identity
Details
<p>Mehr Ampere is a subsidiary of E.ON. Our mission was a comprehensive rebranding from A to Z, including logo redesign, new website concept, and cohesive brand communication development. The claims "MORE FOR YOU.", "MORE FOR YOUR HOME.", and "MORE FOR YOUR SAVINGS." convey added value and individual support. One challenge was to highlight Mehr Ampere in a competitive market. For this, we developed the character "Ampi," a lively lemur representing Mehr Ampere's sustainable energy solutions.</p>
The Jury‘s Statement
<p>The brand identity is characterised by an innovative approach to sustainable energy solutions, which are communicated in an emotional and eye-catching way through the use of "Ampi", a lively lemur. "MORE AMPERE" manages to stand out in a highly competitive market thanks to well thought-out brand communication and a coherent design concept.</p>
