Parkett Hinterseer – Corporate Design
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Details
With the relaunch of the Hinterseer brand, we have transformed the tradition and quality of craftsmanship into a contemporary look. The revised corporate design reflects the combination of craftsmanship and modern design. The focus was on translating the timeless elegance of parquet flooring into a fresh, modern look. The new brand design stands for consistency and innovation at the same time and presents the brand stylishly and uniformly on all channels.
The Jury‘s Statement
The brand identity impresses with the successful fusion of traditional craftsmanship and modern design, which stylishly combines timeless elegance and innovation. The "Parkett Hinterseer" brand is presented in a uniform and appealing way on all channels, which strengthens the brand in the long term.
