PC Garage
Winner
Excellent Communications Design
Brand Identity
Details
PC Garage, one of Romania’s leading IT retailers, respecting their heritage while injecting vibrant colour. We introduced a dynamic colour palette where each combination represents different PC components, symbolizing how these elements come together to create a complete system. A highlight of our redesign is the creative use of the component "tag." This feature not only enhances the visual appeal, but also significantly improves user interaction. We developed a web interface that allows users to share their custom PC builds with their chosen colour schemes.
The Jury‘s Statement
By using a dynamic colour palette that symbolises various PC components and illustrates how they interact to form a complete system, the brand identity appears lively, fresh and modern. Particularly noteworthy is the creative use of component tags, which enhance the visual appeal and encourage user interaction. The web interface makes it possible to share individual PC builds and colour schemes, which significantly enriches the user experience.
