PETHROOM
Winner
Excellent Communications Design
Brand Identity
Details
Pethroom is a premium pet brand that actively leads the creation of a healthy pet culture by seeing the world from the perspective of pets. Our brand colours have been selected as blue and yellow, which are the most visible colours to red-green colourblind pets. When pets see our products, they can recognize them as their own. Pethroom features animal characters called “Roommates” who behave or express themselves like humans. We represent what pets need through these characters and reflect them in the brand.
The Jury‘s Statement
The way in which the “PETHROOM” brand identity presents pet characters as a target group and indirectly addresses their owners is both witty and original and attracts a high level of attention and involvement. The fact that yellow and blue, the brand colors that red-green color-blind pets see best, are also used shows how consistently this concept was implemented.
