Psicodizione: a New Visual Language to Overcome Stuttering
Winner
Excellent Communications Design
Brand Identity
Details
The new Dynamic brand for Psicodizione, a social cooperative dedicated to overcoming stuttering, begins with the challenge of creating a fluid, powerful, and clear visual identity, enhanced by an effective digital strategy. The Psicodizione logo consists of the linear letter ‘D’ containing the ‘P,’ representing the process of liberation from stuttering. This concept is also reflected in the logotype, with the initial letters close together. The colour palette, with bold and vibrant tones, conveys the expressive potential of people overcoming stuttering.
The Jury‘s Statement
The development of a dynamic brand identity for Psicodizione, a social co-operative dedicated to overcoming stammering, symbolically combines liberation from linguistic limitations with a clear visual language. The striking logo and vibrant colour palette underline the potential for expression and self-confidence.
