Rebranding Torgler Treuhand AG
Winner
Excellent Communications Design
Brand Identity
Details
The new logo of Torgler Treuhand AG impresses with clear, precise lines that reflect professionalism and reliability. The specially developed typography combines structural clarity with organic elements that symbolize dynamism. Particularly noteworthy is the characteristic “g”, which accentuates the uniqueness of the design. The main colour Blue Dianne stands for consistency and trust - central values in the fiduciary sector. Supporting colours reinforce these attributes, while “Light Rose” adds a lovely component. The figurative mark is an iconic element that rounds off the communication.
The Jury‘s Statement
The rebranding for the trust company impresses with clear lines and a specially developed typography that combines professionalism and dynamism. The choice of colours conveys consistency and trust, while the iconic design element supports clear communication. The striking design of the letter "g" is particularly noteworthy.
