Salzgitter Group // A Circular Brand
Winner
Excellent Communications Design
Brand Identity
Details
In the course of its realignment, Salzgitter AG will in future be guided by the principle of the Circular Economy in order to produce in a resource-saving manner. Thus, the circle is used as a basic graphic element to underline the principle of circularity in all areas. True to the corporate vision 'Pioneering for Circular Solutions', people are now at the centre of all entrepreneurial activities. They lead the way as pioneers and actively implement the Group's goals.
The Jury‘s Statement
In future, Salzgitter AG will orientate itself towards the principle of the circular economy for resource-conserving production, which the new brand identity strikingly expresses through a striking circle as the central design element. Another feature of the clear, dynamic and modern design is the clear focus on people, who realise the company's goals as active pioneers.
