SK Muffin - Mobile O2O service Brand Renewal
Winner
Excellent Communications Design
Brand Identity
Details
SK Energy, the biggest oil refining company in Korea, needed transformation relevant to the time phasing into digital technology and sustainability. In this situation, the branding project for SK Energy's mobile O2O service, Muffin took off. To resolve issues that the brand name could be misled as a food brand and offer new visions, the project built up a new visual identity based on the concept of seamless movement. The framework of roads and the red colour which symbolizes SK Energy's vital energy, deliver messages that Muffin presents the new future of mobility.
The Jury‘s Statement
The rebranding of "SK Muffin - Mobile O2O service" proves how a clear visual identity can address social needs. The combination of street networks and a vibrant colour scheme creates a dynamic communication that supports the transformation to a sustainable future.
