Werla
Winner
Excellent Communications Design
Brand Identity
Details
Werla blends historic German heritage with modern cosmetics, offering high-quality yet affordable beauty products, including solid shower bars, shampoos, face cleansers, lip care in airless dispensers, and hand soaps. Each product embodies centuries of noble care, inspired by Werla’s medieval history and Hildegard von Bingen. Our eco-friendly packaging and hand-drawn logo combine historical charm with modern design. With a minimalist aesthetic and unique colour palette, Werla creates a luxurious fusion of tradition and contemporary style, making high-end beauty accessible to everyone.
The Jury‘s Statement
The identity of the brand, company and packaging unites traditional inspiration with contemporary design and strikes a chord with modern consumers. The hand-drawn style and eco-friendly packaging of "Werla" creates a link between history and sustainability and offers an inviting aesthetic experience.
