Wrtn - Enhancing life with AGI
Winner
Excellent Communications Design
Brand Identity
Details
Wrtn, Korea’s largest AI platform with over 2 million users, launched Wrtn 1.0 in 2021 as a generative AI writing solution. Rebranded with BAT, Wrtn has evolved into an AGI super-app integrating GPT-4.0, offering Korean-optimized services, no-code chatbot creation and unlimited free services. The rebranding aims to make artificial intelligence more accessible by highlighting personal AI agents with the mission of ‘Bring AGI close to people.’ Wrtn’s design philosophy ‘Inspiration Economy’ fosters limitless possibilities, while a unified visual identity strengthens brand awareness, market position, and its role as an AI mega-platform.
The Jury‘s Statement
The rebranding of the brand identity, emphasizing accessibility to AI services, provides clear visual communication and highlights the importance of personalized AI agents. »Wrtn - Enhancing life with AGI« demonstrates how innovation, through a cohesive design philosophy, creates a stronger market presence.
