1893 Rebranding – Tradition trifft Innovation

VfB Stuttgart (“Verein für Bewegungsspiele 1893 e.V.”) embodies movement not only in its name, but also as a symbol of a city and region shaped by innovation, hard work, and progress. The club stands for a shared ambition to move things forward. The philosophy “Forward Together” gives this movement a clear direction. This identity is also reflected in a new brand design that highlights regional roots and tradition while translating them into a modern expression: from typography inspired by the historic Hotel Concordia lettering and the distinctive wordmark to the dynamic reinterpretation of the “Rössle” and the iconic “Brustring” in motion.