Cashnote Brand Identity Development
Winner
Excellent Communications Design
Brand Identity
Details
Cashnote, used by 1.2 million small business owners, offers sales notifications and financial support. It's expanding into tax and government policy assistance. We've redefined Cashnote to be more than a sales notification, becoming a brand that "Shares every business moment.” Exclusive to business owners, it has a user-friendly identity combining business and everyday objects. UI elements and a circling dot icon convey service benefits for improved user interaction and brand essence.
The Jury‘s Statement
Cashnote's user-friendly interface is pleasantly clear, tidy and very modern overall. At the same time, contemporary illustrations of people and iconic objects create a sympathetic closeness that is positively transferred to the perception of the brand.
