BVG Projekt
Winner
Excellent Communications Design
Brand Identity
Details
BVG Projekt GmbH, a subsidiary of the Berliner Verkehrsgesellschaft, is a competent project management company that promotes the expansion and new construction of inner-city rail infrastructure for the German capital. LAUDO was commissioned with the revision of the brand identity, as well as with the design and development of the website. The key element was the distinctive yellow line, modern and versatile thanks to its rounded ends and an extended colour spectrum.
The Jury‘s Statement
The design of rounded lines and dots and the extended colour spectrum with the key colour yellow embodies the modern and comprehensible services for which the BVG subsidiary stands. At the same time, the striking design offers a high degree of flexibility for diverse communication across all media.
