CDU Hamburg

The task: Conception and implementation of a new visual identity for the Hamburger CDU. The dynamic and modular new brand identity for the CDU Hamburg has given the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. A modular design pattern was developed and all 16 party websites were rolled out in the new design at district association and district parliamentary group level in order to convey the brand experience: "We are a caregiver party!".