Metro Campus
Special Mention
Excellent Communications Design
Brand Identity
Details
METRO PROPERTIES, the real estate company of METRO AG, announced an urban development competition in November 2020. The goal: the development of a sustainable, urban concept for today's METRO campus area in Düsseldorf. An integrated, emotional communication concept was developed under the METRO Campus brand and the claim “Space for Visions”. The creative bracket includes campaign motifs, consisting of key visuals and wordplay headlines.
