Design Holding
Winner
Excellent Communications Design
Brand Identity
Details
Nascent was invited and tasked with evolving Design Holding’s brand identity, which included every aspect from refreshing their existing logo to defining a comprehensive visual language and identity system. We also oversaw the application of renewed identity elements into a variety of printed and digital brand communication touch-points. Logo, typography, colour palette: 3 pillars of the new brand identity. They are demonstrated through a wide range of applications and various touch-points.
The Jury‘s Statement
The new brand design of Design Holding, consisting of logo, typography and colour palette, captivates with a timeless elegance and clarity. Nevertheless, the new identity does not compete with international design icons, but remains clearly recognisable and independent at all times.
