Kleintierpraxis Dr. Theise
Winner
Excellent Communications Design
Brand Identity
Details
The „Kleintierpraxis Dr. Theise“ has a special unic: two separate waiting rooms. One for dogs and one for cats. This is illustrated in a Pixie book. When you shoot it, you have two title pages. Including two different stories. “Feldmann” stands for the dog waiting room and “Sky” for the cat friendly Clinic, the separate cat waiting room. In the middle of the book, the two stories come together. (By the way, the two animals are the animals of Dr. Björn Theise in real life :)
The Jury‘s Statement
The idea of communicating the advantage of two separate waiting rooms in Dr. Theise's small animal practice in the form of a Pixie booklet is original. Designed in an extremely loving and entertaining way, it hits dog and cat owners right in the heart. Sympathetic.
