Rebranding of the Łowicz district
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Designer
Details
The visual identification for Łowicz district includes a functional design system for effective communication between local institutions, the district office, and residents. This branding highlights the region's cultural heritage and folklore, encompassing official and internal communications, as well as messages to residents and business partners. The branding itself has been divided into two coherent, yet different parts – the Łowicz district and the Łowickie district (region, identity).
The Jury‘s Statement
The branding for the district of Łowicz, consisting of the figurative mark and a beautifully developed colour and graphic system, combines tradition with modern design at a high creative level to create a brand with a high level of recognition and independence.
