Friedrichsforum

Commissioned by the City of Bayreuth, we developed the visual identity for the Friedrichsforum as part of the renovation of the listed historic Stadthalle. The new word/image mark, typography, claim and iconography draw on the architecture, history and character of the building and translate them into a distinctive design system. It creates a consistent presence across print, web, social media and other communication channels. Complemented by an intuitive wayfinding system, the design combines cultural identity, spatial orientation and architectural transformation into a clear brand presence.