Genecontact
Special Mention
Excellent Communications Design
Brand Identity
Details
Genecontact offers DNA tests, by which eventual genetic diseases can be discovered. As a recently established company, the Client expected a brand identity that clearly communicates what their operation stands for.
Just like a DNA that contains our genetic code, the logo is made up of codes. For Genecontact, these are specially designed Morse codes that represent the letters of the alphabet. Any word or any story can be “told” or visualized this way. The name of the client, GENECONTACT written by the codes defines the logo. The codes were arranged in a way, so they form the shape of a DNA's double-helical structure.
Just like a DNA that contains our genetic code, the logo is made up of codes. For Genecontact, these are specially designed Morse codes that represent the letters of the alphabet. Any word or any story can be “told” or visualized this way. The name of the client, GENECONTACT written by the codes defines the logo. The codes were arranged in a way, so they form the shape of a DNA's double-helical structure.
